Andrew Wright & Co. can provide advice on all aspects of starting a business in the Wakefield area – not only the finance and tax issues…

Whatever your line of business, the right brand is essential. Your brand should encapsulate everything you want your customers to think about your business. The right brand can help you to increase your market share and encourage long-term customer loyalty.

The Package…not just the packaging

Think 'brand', and the initial tendency is often to picture a particular well-known logo or style of packaging. However, building a brand is really about forging a unique identity in the marketplace - not just a neat logo or slogan - and if you want to go beyond merely differentiating your product or service from others in the market, you need to think about the complete package.

What should a brand do?

When building your brand, your overall aim should be to create a positive, consistent message, which is instantly recognisable for your customers.

Brand recognition is only the start, however. You will want to communicate an association with a particular quality, such as value for money, a traditional approach or exceptional service, which will appeal to customers and encourage them to put your brand first. You might like to refer back to your business plan and/or mission statement.

Brand tips

1. Define your qualities
Begin by defining the qualities which most closely represent your product or service. For example, do you aim to be modern, innovative and dynamic, or more focused on high-class, high-quality and reliability?
Brand names can inspire a feeling of confidence, and over time customers will automatically associate your company with the qualities you have chosen to highlight, when they come into contact with your brand.
2. Be original
Make sure that your brand is original and does not impinge on another design.
3. Be consistent
Make sure your branding and logos are consistent on all of your stationery, mailers, advertisements and website.

If you are a start-up in the Wakefield area and would like some expert advice, contact Andrew Wright & Co..

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Please call:
01924 379479

Address
Andrew Wright & Co., 10 Cliff Parade, Wakefield, West Yorkshire WF1 2TA


In the UK the term accountant is not protected by law, therefore anyone can call themselves an accountant. Being an ACCA member firm means that you can have confidence that we are qualified to handle your finances, help your business grow and that we are regulated by the leading accountancy body in the world. The ACCA Qualification provides a wide-ranging skill-set, which means we are trained to provide both strategic and operational input and adapt quickly to your changing management accounting needs.

Unqualified persons who have trained for book-keeping or tax only simply aren't able to provide these other services as their skillset is too narrow.

Andrew Wright & Co is a trading style of Andrew Wright & Co Limited. Registered in England and Wales: 10641250. Registered office: 10 Cliff Parade, Wakefield, West Yorkshire, United Kingdom, WF1 2TA.